(1) Summary and NavigationYear 1900 to 2025 are grouped into 4 main eras by common gender approaches: Idealized Feminity, Binary Boom, Fluidity Emerges, and Age of Expression.(2) Fragrance Release by Gender and YearThe doughnut chart gives an overview of the ratio of women:men:unisex perfumes released in each year.(3) Key Gender MilestonesA compiled list of key gender milestones is layered to provide context - sourced from multiple sources including historical archives, academic databases, and cultural timelines.
(4) Top 10 Notes by Gender and YearAs you scroll through each year, the top 10 notes reorder. You can filter by gender, note type, or search and click into any note to discover its rise and fall in each gender category. (5) Popularity Trends of each noteDetailed. expanded view of the rise and fall of each note in the different gender categories.
(6) Ad Subject Treemap
The three interactive treemaps are also filters for the ads gallery. They show subjects of each ad — women, men, both, or no one — and who the ad targets. I was curious not just who shows up, but how they’re portrayed. Clicking into any cell reveals their expressed emotions color coded by gender.
(7) Fragrance DetailsFragrance details page displays the name, brand, year, target gender, ad copy, and scent profile grouped by top, middle, and end notes.
(8) Fragrance Ad GalleryI collected over 250 vintage fragrance ads and they can be explored by subject gender, expressions, and year of release.