Process — annie lee

Hi, I’m Annie -
I’m tech-driven designer specialized in data visualization and branding ->

THE DESIGN

A major challenge is packing all the information in one screen without overwhelming the user. Luckily, the images have a dark backdrop and is able to blend seamlessly with the dark theme, allowing the flowers and information to pop.

A feature I am working on and hoping to incorporate soon is introducing an AI component to imagine how the “ideal orchid” for each pollinator might look and smell like by feeding the algorithm the data point we extracted from the filters.

Figma Prototype