Challenge — annie lee

Hi, I’m Annie! →

I’m a narrative-driven designer specialized in data visualization and branding.
I turn complex information into stories that are clear, engaging, and visually bold.

THE CHALLENGE

1. Hard to Browse, Harder to Connect

✿ Search is structured around taxonomies that don’t feel human-friendly.

✿ Browsing requires jumping page by page with little sense of scale or connection.

2. Patterns Hidden in Plain Sight

✿ A Individual records don’t tell a story.

✿ Relationships—like fragrance and pollinators—emerge only when visualized across the dataset.

3. Online and Offline Don’t Talk

✿ Exhibitions invite close-up wonder but don’t link back to the metadata.
✿ The API holds rich potential, but without a human lens, it remains abstract.

DESIGN APPROACH

From Search
to Generous Interface

Instead of designing another search bar, I built a generous interface—a product that invites exploration through rich, browsable visuals. For audiences with little prior knowledge, discovery comes not from knowing what to ask, but from being surprised along the way.

Did you know some orchids only release fragrance at night to lure nocturnal pollinators?

Others mimic the smell of rotting meat to attract flies. And some can grow taller than a person. By embedding these facts into the interface, the product becomes both an educational tool and a storytelling medium.

1. Hard to Browse, Harder to Connect

2. Patterns Hidden in Plain Sight

3. Online and Offline Don’t Talk

From Search to Generous Interface

Did you know some orchids only release fragrance at night to lure nocturnal pollinators?

From Search
to Generous Interface