New-Breathscape — annie lee

Hi, I’m Annie! →

I’m a narrative-driven designer specialized in data visualization and branding.
I turn complex information into stories that are clear, engaging, and visually bold.

BREATHSCAPE Breathing, made tangible.

TEAMAnnie Lee
Steph Wu

DURATION 4 Weeks (April 2024)

TOOLSFigma, D3.js, Photoshop, Adobe Premiere, Garmin Smartwatch Data, Paper Prototyping

SKILLSData Visualization, Quantified-Self Analysis, Rapid Prototyping, Branding, Product Design

PROJECT OVERVIEWBreathscape transforms breathing into something you can see, touch, and build. Through a curated origami kit and a guided breathing app, it turns an invisible daily act into a tactile ritual. The project explores how data, material, and form can support mindfulness through embodiment rather than screens alone.

THE CHALLENGE

Mindfulness Feels FleetingMost breathing apps live on a screen — once the session ends, the practice disappears. Without something tangible to hold onto, it’s easy for the habit (and the calm it brings) to fade away.

Breathing is InvisibleWe breathe constantly, but the act itself is hard to see or feel. Apps offer numbers or cues, but rarely help users experience their breath in a physical, embodied way.

DESIGN INTENT

We set out to design a physical model that makes breath visible. Using paper — a material that is light, flexible, and personal to assemble — we created a curated origami kit that folds and inflates into a breathing sculpture.

Paired with a guided app, Breathscape turns an invisible act into an immersive ritual:

✿ Tangible through touch, rhythm, and ritual
✿ Personal through reflection, resonance, and emotional connection

Inspiration: Raphel Lozano-Hemmer’s large scale interactive work for their ambient, sensory immersion and Karolina Maszkiewicz’s paper art for its organic, ephemeral qualities.

BREATHSCAPE ORIGAMI KIT

The kit comes in a instructional envelope with a foldable petal box enclosed with origami paper and instructions. Lightweight sheets of paper are grouped by breathing exercises. They fold into paper balloons - sizes correspond with seconds of breaths - for users to inflate and assemble.

Back of the envelope includes a QR code to our relaxing Spotify playlist for an immersive folding experience.

Breathscape Reels

Breathscape Sculpture

Breathscape Origami ASMR

Breathscape Unboxing Reel