Hi, I’m Annie! →

I’m a narrative-driven designer specialized in data visualization and branding.
I turn complex information into stories that are clear, engaging, and visually bold.

 
Selected Projects:Blooming Orchids
Fluidnotes
Parsons MSDV
All About Tinned Fish
Breathscape Kit
P5.Party Games





FLUIDNOTES
Exploring Gender and Fragrance Over Time Live Site   Github   Summary


ROLEEnd-to-End Research and Development
DURATION 5 Months (Jan-May 2025)
TOOLSD3.js, Python, Copilot, Scrollama, HTML/CSS, ChatGPT Vision, GitHubSKILLSWeb Scraping, Data Cleaning, Data Analysis, Scrollytelling, Interactive Data Visualization, Machine Learning




PROJECT OVERVIEWWhat smells “feminine” or “masculine” isn’t chemistry — it’s about culture, time, and storytelling. They change — just like our ideas of gender. My thesis, Fluidnotes, maps over 25,000 perfumes and 100 years of gender history to explore how fragrance culture reflects - and sometimes challenges - our evolving understanding of gender.

Using machine learning and computer vision tools, I was able to analyze 250+ vintage advertisements, map fragrance notes into categories, and connect visuals to scent compositions. While the dataset does not represent the entirety of the global perfume market, it covers a broad span to reflect the Western industry’s dominant trends.






DATA COLLECTION AND PROCESSING
Data was collected through web scraping and cleaned for consistency across fragrance, advertising, and historical sources. Machine learning and computer vision, including ChatGPT Vision, were used to explore patterns in vintage perfume advertising and prepare a research-ready dataset.
Data Description Access
Fragrantica Dataset Over 24,000 entries with notes, ratings, accords, perfumers, etc. Link
Parfumo Year of Release Counts of discontinued/current perfumes; “popular fragrance of the era”. Link
Fragrantica Notes Scraped notes + images for mapping. Link
Ad*Access (Duke) 7,000+ US/Canada print ads (1911–1955), beauty & hygiene. Link
All Ads A collection of vintage archives and recent social media posts. Link
Advertising Archives UK The advertisements are arranged by decade and can be searched by product. Many American advertisements are included. Link
GPT Vision Automate visual analysis of vintage perfume ads using ChatGPT Vision - test.py file in github Link
Key Gender Milestones Compiled list of key gender milestones from 1900 to 2025 by aggregating information from multiple web sources, including historical archives, academic databases, and cultural timelines. Link