Design Approach — annie lee

Hi, I’m Annie! →

I’m a narrative-driven designer specialized in data visualization and branding.
I turn complex information into stories that are clear, engaging, and visually bold.

DESIGN APPROACH

From Search
to Generous InterfaceInstead of designing another search bar, I built a generous interface—a product that invites exploration through rich, browsable visuals. For audiences with little prior knowledge, discovery comes not from knowing what to ask, but from being surprised along the way.

Did you know some orchids only release fragrance at night to lure nocturnal pollinators? ⁽¹⁾Others mimic the smell of rotting meat ⁽²⁾ to attract flies. And some can grow taller than a person. ⁽³⁾ The visualization enables exploratory discovery, making patterns in fragrance, pollinators, and scale visible across thousands of orchid records.