Ideation — annie lee

Hi, I’m Annie! →

I’m a narrative-driven designer specialized in data visualization and branding.
I turn complex information into stories that are clear, engaging, and visually bold.

IDEATION

We set out to design a physical model that makes breath visible. Using paper — a material that is light, flexible, and personal to assemble — we created a curated origami kit that folds and inflates into a breathing sculpture.

Paired with a guided app, Breathscape turns an invisible act into an immersive ritual:

✿ Tangible through touch, rhythm, and ritual
✿ Personal through reflection, resonance, and emotional connection

Inspiration: Raphel Lozano-Hemmer’s large scale interactive work for their ambient, sensory immersion and Karolina Maszkiewicz’s paper art for its organic, ephemeral qualities.

BREATHSCAPE ORIGAMI KIT

The kit comes in a instructional envelope with a foldable petal box enclosed with origami paper and instructions. Lightweight sheets of paper are grouped by breathing exercises. They fold into paper balloons - sizes correspond with seconds of breaths - for users to inflate and assemble.

Back of the envelope includes a QR code to our relaxing Spotify playlist for an immersive folding experience.

Breathscape Reels

Breathscape Sculpture

Breathscape Origami ASMR

Breathscape Unboxing Reel