I’m a narrative-driven designer specialized in data visualization and branding.
I turn complex information into stories that are clear, engaging, and visually bold.
When I first approached the Smithsonian Gardens Orchid Collection—over 3,000 records of orchids—it felt more like diving into a spreadsheet than exploring living plants. The interface required expert-level taxonomy knowledge, clicking through nested categories, and parsing inconsistent metadata. As someone curious but new to orchids, I immediately hit friction: how do you explore if you don’t know what to search for?
This project became about reimagining how people discover and connect with orchids through data—turning fragmented records into an interface that sparks wonder.