The Challenge — annie lee

Hi, I’m Annie! →

I’m a narrative-driven designer specialized in data visualization and branding.
I turn complex information into stories that are clear, engaging, and visually bold.

THE CHALLENGE

Large, Unfamiliar DatasetsSmithsonian Open Access interfaces are built around taxonomic search, making exploration difficult for non-experts who don’t know the right terms.

Fragmented RecordsIndividual records show detail, but relationships—like bloom cycles, pollinators, and fragrance—only emerge when viewed across the collection.