4 Minutes Project Walkthrough:
The project brings together three interactive components:
✿ A scrollable timeline that pairs over 100 years of fragrance release data with key gender milestones—from women’s suffrage to the rise of unisex marketing;
✿ A note migration graph that shows how specific scents like musk or rose have shifted between gender categories; and
✿ An analysis of 250 perfume ads, revealing how gender is portrayed, expressed, and sometimes subverted in visual storytelling.