Hi, I’m Annie! →
I’m a narrative-driven designer specialized in data visualization and branding.
I turn complex information into stories that are clear, engaging, and visually bold.
Hi, I’m Annie! →
I’m a narrative-driven designer specialized in data visualization and branding.
I turn complex information into stories that are clear, engaging, and visually bold.
Research-driven brand systems and creative expressions, designed for consistency and lasting impression:
My undergrad thesis studies the loneliness epidemic and how it is intensified in the city. Ours is a reimagined third space encouraging exchange in the local neighborhoods.
CRED is a martech platform offering modular solutions for customer engagement and loyalty. I designed the brand identity and website, introducing a gradient-driven visual system that reflects innovation and flexibility in tech.
Eggtree Dessert is a boutique dessert shop known for playful, handcrafted treats. I expanded the visual identity through custom illustrations, packaging design, and menu graphics. I also developed creative assets for events, gift sets, and seasonal promotions.
For ACS Group’s subsidiaries XPL Global (supply chain solutions) and Noverra (hyperscale data infrastructure), I collaborated with two designers to craft distinct visual systems and web design concepts. Our approach moved beyond ACS’s existing brand language to establish identities that feel innovative and forward-looking.