Hi, I’m Annie! →

I’m a narrative-driven designer with a love for prototyping, storytelling, and visual craft.

Research-driven brand systems and creative expressions, designed for consistency and lasting impression:

My undergrad thesis studies the loneliness epidemic and how it is intensified in the city. Ours is a reimagined third space encouraging exchange in the local neighborhoods.

Cr.eD Brand Identity Web Design

CRED is a martech platform offering modular solutions for customer engagement and loyalty. I designed the brand identity and website, introducing a gradient-driven visual system that reflects innovation and flexibility in tech.

Eggtree Desserts Brand Identity Illustrations

Eggtree Dessert is a boutique dessert shop known for playful, handcrafted treats. I expanded the visual identity through custom illustrations, packaging design, and menu graphics. I also developed creative assets for events, gift sets, and seasonal promotions.

ACS Group Identities (WIP)Brand Identity Web Design

For ACS Group’s subsidiaries XPL Global (supply chain solutions) and Noverra (hyperscale data infrastructure), I collaborated with two designers to craft distinct visual systems and web design concepts. Our approach moved beyond ACS’s existing brand language to establish identities that feel innovative and forward-looking.